China offering campaign
With the focus of China being a key growth market for The Trade Desk, we developed an outside/in campaign showcasing the benefits of advertising in China.
The campaign highlighted how The Trade Desk offers marketers the ability to reach millions of connected consumers in China by providing:
The ability to use their first-party data within The Trade Desk’s trusted platform
Partnerships with China’s premium media companies, including Baidu Exchange Services, iQIYI, Tencent Marketing Solution, and Youku
Integrations with leading data, brand safety and anti-fraud partners to ensure their campaigns’ reach, scale, and performance.
The campaign was shot in Shanghai, Beijing, and Hong Kong featuring photographer Stefen Chow and local production company Merchant Cantos.