China offering campaign

With the focus of China being a key growth market for The Trade Desk, we developed an outside/in campaign showcasing the benefits of advertising in China.

The campaign highlighted how The Trade Desk offers marketers the ability to reach millions of connected consumers in China by providing:

  • The ability to use their first-party data within The Trade Desk’s trusted platform

  • Partnerships with China’s premium media companies, including Baidu Exchange Services, iQIYI, Tencent Marketing Solution, and Youku

  • Integrations with leading data, brand safety and anti-fraud partners to ensure their campaigns’ reach, scale, and performance.

 
 

The campaign was shot in Shanghai, Beijing, and Hong Kong featuring photographer Stefen Chow and local production company Merchant Cantos.

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