Solimar Global Product Launch
Solimar, a new digital advertising experience from The Trade Desk, completely reimagines the media buying experience by putting business objectives front and center, unleashing the full power of first-party data, and giving access to a powerful marketplace of measurement partners. In this campaign, we partnered with Ordinary Folk to develop an abstract and flexible visual identity for the campaign including motion graphics, custom artwork, and original music composed by Ambrose Yu.
The launch film kicked off our livestream and Solimar keynote event in NYC.
We built out a robust campaign including programmatic video and Connected TV. Featured below are 30-second UI highlight and 15-second teaser ads to build up excitement leading up to the campaign’s launch.
