What Matters campaign
The "What Matters" campaign is a highly agile, flexible, and durable brand platform that amplifies The Trade Desk’s mission to make a better and more relevant advertising experience for everyone. The campaign articulates that an ad-funded open internet is critical to a thriving marketplace of ideas. In its initial launch, the campaign focuses on the key attributes of the open internet including trust, transparency, and objectivity — supporting journalism and premium content.
The global campaign features transcreated and localized creative for the APAC and EMEA markets.
Because Journalism Matters
We captured the zeitgeist of the industry in response to unredacted complaints against the walled gardens in this very topical 30 second spot. Editing and motion graphics by Christian Mroczka.
Because The Open Internet Matters
In this 30 second spot, we showcase the vast world of the open internet. Just by looking at an ad, you’re fueling the open internet. You're supporting content creators, journalists, brands, publishers, and the open exchange of information and ideas.
Editing and motion graphics by Christian Mroczka.